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  1. Free Download or Read Online Global Brand Power eBook (PDF, ePub, MOBI) - Barbara E. Kahn
  2. Global Brand Power summary : The branding bible for today’s globalized world Today, brands have become even more important than the products they represent: their stories travel with lightning speed through social media and the Internet and across countries and diverse cultures. A brand must be elastic enough to allow for reasonable category and product-line extensions,...

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